Culver’s How Now Brown Cow
Culver’s How Now Brown Cow is a special Frozen Custard flavor that is made with chocolate custard with root beer, chocolate pieces, and cake bits.
This flavor is part of Culver’s Scoops of Thanks Day, a yearly event where customers can enjoy a scoop for just $1.
On May 1st, you could get How Now Brown Cow for just $1 during Culver’s Scoops of Thanks Day to support farming. On other days, if it’s a Flavor of the Day, the price is around $3 to $5 like other custard flavors.
How Now Brown Cow
$3 to $5 | 300–350
| When | Price | Calories (1 scoop) | Description |
|---|---|---|---|
| May 1 (Scoops Day) | $1 per scoop | 300–350 | On Scoop of Thanks Day |
| Other Days | $3–$5 | 300–350 | Regular price (if offered as Flavor of Day) |
What is “How Now Brown Cow”?
How Now Brown Cow is a delicious ice cream flavor that Culver’s first shared in 2023 during their Scoops of Thanks Day.
People loved the flavor so much that it came back in 2024. Now it continues to help Culver’s raise money for programs that teach about farming and agriculture.
In 2025, How Now Brown Cow came back for one day only on May 1st during Culver’s Scoops of Thanks Day. People could enjoy a scoop for just $1, and the money helped support local FFA chapters
Scoops of Thanks Day
Scoops of Thanks Day is a special event held every year when Culver’s offers a scoop of frozen custard for just $1.
On this day, you can try a unique flavor called How Now Brown Cow, created to celebrate fresh dairy from farms.
The money raised helps young people learn about farming and become future leaders in agriculture. So, when you enjoy How Now Brown Cow on Scoops of Thanks Day, you’re also supporting farmers and their communities.
Since it began in 2013, Culver’s has raised and donated over $5 million and served more than 169,000 scoops on this special day.
How to Participate in Scoops of Thanks Day
- When and Where: Scoops of Thanks Day will be held, May 1, at all participating Culver’s restaurants nationwide.
- Flavor Choices: Guests can choose from three flavors for their $1 scoop: the special one-day-only How Now Brown Cow, classic Chocolate, or Vanilla Fresh Frozen Custard.
- How to Donate and Order: You can get your scoop by visiting a Culver’s restaurant in person, or by ordering online through Culver’s website or mobile app. The $1 donation goes directly to local Future Farmers of America (FFA) chapters and other agricultural education groups.
- Why Participate: By enjoying a scoop on this day, you help support local farming education and future agricultural leaders—all while treating yourself to delicious frozen custard. It’s an easy and tasty way to give back to your community.
What People Think About the Flavor
According to Culver’s customer reviews, many people think How Now Brown Cow is really tasty, especially when it’s made the right way.
Most of them like the mix of chocolate custard, root beer flavor, Dove® chocolate, and cake pieces.
On average, customers give it a rating of 8 out of 10 or even higher.
You can see how one customer described it:
“I just had it! It was…interesting to say the least. First had more chocolate taste to it but as I went down more into the cup, there was more of a root beer taste.…I am a big root beer and chocolate fan, but I would give this a 7/10.”
— Dwemer_Lord_008, Reddit user
